Blogs are one of the first websites which even a layman can make. Blogs have a long history and can be created in various sizes, covering a large array of subjects with each, drawing the attention of different types of people from different age groups, hobbies, passions, and jobs. Now the real question is: how can you use blogs to push your online business out to your target audience, and what are the pros and cons involved in such a campaign? Novice bloggers can have a glance over at The Blogging Buddha in order to have some idea of blogging. As beginners, they can even make use of the website https://wordpress.com which forms as a perfect platform to start blogging at least cost.
Why use Blogs?
Anyone can write a blog, which is simply referred as a ‘personal diary’ on the web. The blog is the term combined the words Web and Log. In general, blogs are targeted for specific audiences who have similar interests as the blogger (one who writes a blog). By blogging, you can connect, attract and even build a relationship for a while or forever.
Having said this, as a business owner, you can always connect or build a relationship to promote his products or services. By proper blogging, you can increase your brand awareness, particularly with the other bloggers, which goes a long way in building your brand. Secondly, somebody goes past your brand logo or brand name in social media like Facebook or Twitter can share of that blog post and your brand will remain in your target audience’s head.
Blogging always helps the product developers in many ways. A large group of prospects such as ‘early adopters,’ are more likely to try new products or services well before they hit the market. This is the real power of blogging which can be enjoyed by the innovators.
Who can use Blogs?
Any small business owners who do not have a solid customer base and look for the first 100 customers at least and don’t come back here until you’ve hit this. A well-written review on your web page can attract many like-minded prospects and make them avail your products or services.
Bloggers can even shape a country and can change the minds of people in a large community. Just get a local blogger to talk about you and talk about what he or she thinks about your products or services. This act will surely bring your name to the attention of the local people, and you can be sure that some of those readers will talk about you and can even become your customer.
RSS is the key
The beauty of the blog, particularly for the business owners, lies in its RSS feed which simply refers Extremely Straightforward Syndication. Thanks to the hi-tech involved here which makes your blog automatically delivered to the persons, who just need to scan it.
You don’t need to send it to such individuals and neither do they need to collect it from you. All they have to know is the address of your RSS Feed, and on the other side, their RSS Newsreader can do the rest. Know the fact that there are innumerable RSS readers accessed and even the fresh web members can browse the RSS feed and make them updated.